Eighty-five percent of textiles go into landfills or are incinerated every year. Ten percent of the world’s carbon emissions come from the fashion industry. Aiste Zitnikaite, owner of sustainable clothing brand Devinto, is combating this through slow fashion and made-to-order clothing. In Zitnikaite’s Cape Cod studio she handles everything from pattern making and cutting, to sewing and packaging.
“Slow fashion just means you have a closer connection to the clothes that you wear,” Zitnikaite says.
Learning to Sew
Growing up in Lithuania in the 1980s, Zitnikaite made her own clothes. Her mother and grandmother taught her how to sew.
After working for a large, commercial fashion brand, Zitnikaite decided to prioritize sustainability, and in 2013 she created her own eco and ethically-minded clothing brand.
Devinto means “on the ninth” in Lithuanian. Zitnikaite chose this name for her clothing brand as an homage to her grandmother, whose address and birthday are both number nine.
All of Zitnikaite’s fabric waste fits in the bin below her work surface. What she doesn’t use, Zitnikaite does her best to repurpose. “I make underwear and other smaller pieces,” she says. “And there's a lady who has a little rug store next to me, so I give her a lot of my scraps and she makes rugs out of them.”
Made To Order
Because Zitnikaite’s clothing is all made to order, she only keeps two racks of clothing in her entire studio. This allows her to personalize her products, from the design and materials to the color and precise sizing.